The same photograph of the players that appears on the CD case cover of KONAMI's J.LEAGUE Winning Eleven 2009 CLUB CHAMPIONSHIP soccer game will be used for the cards included with Calbee's J.League Chips 2009. The Winning Eleven cards (18 in all) will be distributed as follows:

Everyone can have loads of fun collecting the all new lineup of cards that comes with the second series of J.League Chips 2009, as well as special Winning Eleven cards to be included with bags of the potato chips slated to go on sale in late September.

Two cards will be included in each copy of the first lot of J.LEAGUE Winning Eleven 2009 CLUB CHAMPIONSHIP as an extra bonus for customers that purchase the game to be released on August 6th.

Released in 1995, this is one of the games for which KONAMI is best known. The hit title includes two series, J.LEAGUE Winning Eleven, featuring Japan's J.League, and WORLD SOCCER Winning Eleven, featuring soccer teams from around the globe. Together, the two series boast worldwide sales of more than 54.5 million copies (as of March 31, 2009).

Sales of these potato chips that come with soccer cards kicked off in 1992, the year before the J.League's debut. They were the first Japanese soccer cards ever and are updated every year to feature an all new lineup. Calbee's potato chip production doubled with the launch of the first Japan Soccer Team Chips seventeen years ago and since then a total of 400 million bags have been sold (as of March 31, 2009). The "lightly salted" chips are an all-time favorite that is loved by everyone.