KONAMI will be launching a joint campaign in collaboration with Lawson, Inc. and Suntory Beverage & Food Limited. This triple tie-in will team KONAMI's social game "DRAGON COLLECTION" with Lawson convenience stores and BOSS coffee in an aim to bring further spotlight to the title.

During this campaign, consumers who purchase a can of BOSS coffee at Lawson stores nationwide will receive an item or limited edition event card that will enhance their "DRAGON COLLECTION" gaming experience. They will also have the chance to draw for merchandise and popular cards. The campaign is scheduled to be held from Tuesday, August 30th to Monday, September 12^th.

Through this tie-in with Lawson, a convenience store chain nationwide, and BOSS, a brand of canned coffee popular among a broad age demographic, KONAMI aims to reach out to existing fans, as well as expand its future user base by making "DRAGON COLLECTION" known to those who have never played the game.

"DRAGON COLLECTION" is a social game that sees players embarking on a fantastical journey in pursuit of the legendary Dragon Cards as they have adventures and battle rival players, all while collecting Monster Cards and treasure. The title has remained the top ranking title on GREE^*1, the social networking site it is available on, for 44 consecutive weeks^*2, and has garnered more than 3 million registered users^*3. In addition, "DRAGON COLLECTION" received the Best Overall Application Award at the GREE Platform Awards 2010 and was inducted into the GREE Hall of fame at the GREE Platform Awards for the First Half of 2011. KONAMI is further expanding the user base of this popular title through the launch of a smartphone version^*4 of the game on GREE.

KONAMI will continue to delight an ever-expanding audience with fun, high-quality content.

"DRAGON COLLECTION" title screen	A limited edition card for the tie-in campaign (image represents Flame version)

[Campaign Overview]

Campaign Period	From 12:00 a.m. on Tuesday, August 30th to 11:59 p.m. on Monday, September 12th
Participating Locations	Lawson stores nationwide (8,965 locations as of the end of July 2011.) *Excluding Natural Lawson and Lawson Store 100
Target Products	7 types of Suntory BOSS canned coffee: SUNTORY COFFEE BOSS RAINBOW MOUNTAIN BLEND, SUNTORY COFFEE BOSS ZEITAKU BITOU, SUNTORY COFFEE BOSS BLACK, SUNTORY COFFEE BOSS CAFE AU LAIT, SUNTORY COFFEE BOSS ZERO NO CHOUTEN, SUNTORY COFFEE BOSS SILKY BLACK 300G, SUNTORY COFFEE BOSS SILKY BLACK 400G
Details	(1) Purchase 1 of the above 7 Suntory BOSS products at a Lawson store. A URL and an application number for receiving an item will be printed on the receipt.
	(2) Use the URL to access the campaign website and enter the application number. [Guaranteed Prizes] - For the first 5 times, you will receive "Elixir" that can be used in-game. - For the sixth time, you will receive a limited-edition campaign card. [Prizes Won via Drawing] - 5,000 people will win an accessory featuring the weakest monster, "Jelly." - On the sixth time, 1,000 people will win the grand prize of an "S Rare Limited Edition Gacha Ticket." 5,000 will win the runner-up prize of a "Rare + Gacha Limited Edition Ticket."
	(3) You can participate in the campaign as many times as you like.
	More detail information of the campaign

Elixir	Accessory featuring the weakest monster, "Jelly"	S Rare Monster Card (one of many different types)

*1 "GREE" is a social networking site operated by GREE, Inc.

*2 As of August 17, 2011.

*3 As of end June 2011.

*4 Supports both Android and iOS devices.

• "DRAGON COLLECTION" Official Site