KONAMI & PUMA®
Team Up to Promote Soccer Products
A TV commercial utilizing "Winning Eleven" CG technology and organizing an online game tournament
December 24, 2009
Konami Digital Entertainment Co., Ltd.
KONAMI & PUMA have partnered to present the "WORLD SOCCER Winning Eleven 2010" soccer game and "POWERCAT J" soccer spikes.
The two companies, which handle the diverse products of video game software and sports gear, have collaborated to give an even greater number of customers an opportunity to enjoy soccer in different ways through soccer-related products.
© PUMA
| ♦ Collaboration Content |
| (1) | KONAMI created new footage using Winning Eleven computer graphics (CG) technology to be utilized in a TV commercial (CF) for PUMA's latest soccer spikes, "POWERCAT J". The commercial, scheduled to be televised from December 26th (excluding some areas), features Winning Eleven CG in a dream sequence showing soccer player Makoto Hasebe leaping and bounding across a soccer field. |
| (2) | KONAMI will host an online game tournament using "WORLD SOCCER Winning Eleven 2010" (PlayStation®3, Xbox360®) bearing the PUMA trademark. PUMA plans to offer its soccer gear for tournament prizes. |
Winning Eleven
The Winning Eleven soccer game was launched in 1995 and has since become one of KONAMI's most popular game products. The series has sold over 56 million units worldwide (as of September 2009). The latest installment, "WORLD SOCCER Winning Eleven 2010", features significantly enhanced motion and graphics for an even more realistic soccer experience and is based on characters modeled after Lionel Messi (Barcelona/Argentine national team) and Fernando Torres (Liverpool/Spanish national team). PlayStation®3 and Xbox360® versions were released on November 5th, and Wii, PlayStation®2, and PSP®(PlayStation®Portable) versions were released on December 10th.
PUMA
Established in 1948, PUMA is a global sports lifestyle brand that develops footwear, apparel, and accessories. It has become a successful fashion brand offering performance and lifestyle products for soccer, running, motor sports, golf, and sailing. PUMA is sold in over 120 countries worldwide and has over 9,000 employees, with headquarters in Boston, London, Hong Kong, and Herzogenaurach, Germany.
"PlayStation" and "PSP" are registered trademarks of Sony Computer Entertainment Inc.
Microsoft, Xbox, Xbox 360, Xbox LIVE, the Xbox logos, and the Xbox LIVE logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.
The Wii logo is a trademark of Nintendo.
