Konami Digital Entertainment Co., Ltd. (hereinafter called KONAMI) and Ezaki Glico Co., Ltd. (hereinafter called Glico) have announced a collaborative promotional campaign to boost sales of their products. The Valentine's Day campaign featuring the LOVEPLUS the new original romantic communication game and the "Pocky" series of chocolate snacks will run from February 10 to March 13.
KONAMI and Glico hope the collaboration will provide opportunities for more customers to enjoy their products.
< Valentine's Day Campaign > |
| Customers purchasing LOVEPLUS will receive a gift*1 consisting of a limited-edition LOVEPLUS 3D video image and a box of "Pocky." The 3D character is provided by scanning a special AR*2 card designed by the characters and features 3D versions of the LOVEPLUS characters handing the user a box of "Pocky." |
| These sets are the exclusive present only for the customer who purchased LOVEPLUS via KONAMI's "konamistyle" shopping site or TSUTAYA and WonderGOO stores nationwide. |
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Screenshot of 3D characters
(Image is of gift for Christmas campaign) |
Communication game "LOVEPLUS" |
| < Combination of LOVEPLUS Characters for AR card and "Pocky" > |
| Manaka Takane / Pocky Chocolate |
Rinko Kobayakawa / Pocky <Super Thin> |
Nene Anegasaki / Men's Pocky |
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| © EZAKI GLICO CO.,LTD. ©2009 Konami Digital Entertainment |
| *1 |
Campaign will end once gift supplies run out. |
| *2 |
AR stands for "Augmented Reality." It is a technology for superimposing images, text and other digital information on video images capturing the real world. |
| ♦ How to Display 3D Images |
| (1) |
Prepare the special AR card. |
| (2) |
Visit campaign website and download special application to computer. |
| (3) |
Launch application, and 3D characters will appear on screen when AR marker is read by web camera. |
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| "LOVEPLUS" |
A new original romantic communication game released in September 2009 that allows players to interact with a virtual girlfriend. Dating in the game takes place at the same time and during the same seasons as in reality, and the personalities, hairstyles and clothing of the girls change according to the player's preferences. Another characteristic of the game is that it has no ending, so the player can continue dating life in perpetuity.
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| "Pocky" |
Unsalted pretzel sticks with a chocolate, cream or other flavored coating. "Pocky Chocolate," introduced in 1966, is the core product of the series. The long, slender shape, supple texture and delicious taste have provided customers with good times and feelings for many years.
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* | AR marker can be downloaded by entering the applicable JAN code*3 into campaign website. The LOVEPLUS signature AR card is an exclusive gift offered only for the customer who purchased "LOVEPLUS" via KONAMI's "konamistyle" shopping site or TSUTAYA and WonderGOO stores nationwide.
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| *3 |
Barcode number printed on the package. |
