KONAMI and Suntory
Collaborate on Latest "METAL GEAR" Series
8 Characters Infiltrate Mountain Dew!
March 23, 2010
Konami Digital Entertainment Co., Ltd.
KONAMI and Suntory Food Industries Co., Ltd. (hereafter, Suntory) will release the action game METAL GEAR SOLID PEACE WALKER (hereafter, MGS PW) on Thursday, April 29, 2010, having featured the soft drink Mountain Dew in the game as their collaborative tie.
The tie-up will commemorate the release of MGS PW, the latest title in the METAL GEAR series*1, which has sold a grand total of more than 27.7 million units worldwide (as of the end of December 2009).
The collaboration will feature "Mountain Dew", which appears as an item in the game, specially designed with MGS PW characters such as the game's hero, Naked Snake. There are eight designs, and Suntory will sell them for a limited time throughout Japan beginning Tuesday, April 27, 2010.
Mountain Dew Design Cans will also appear as an item inside the MGS PW game. By having a real product appear in the game, KONAMI enhances the affinity between the game's story and the real world, enabling users to enjoy the game even more.
Through this collaboration, KONAMI and Suntory will be providing even more customers with opportunities to enjoy both companies' products.
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| MGS PW product package | Mountain Dew Design Cans |
| This latest title in the METAL GEAR series was directed, written, and designed by series director Hideo Kojima*2 himself and developed by the staff of METAL GEAR SOLID 4 GUNS OF THE PATRIOTS, the computer and video game for PlayStation®3 that received numerous awards around the world, including the Grand Award in the 2009 Games of the Year Division at the Japan Game Awards. The newest game is designed for the PSP® (PlayStation®Portable) platform. *”METAL GEAR SOLID PEACE WALKER” OFFICIAL SITE: WWW.konami.jp/mgs_pw/jp |
Mountain Dew
| Mountain Dew is an exhilarating soft drink with a unique, citrusy taste that’s perfect for gulping. Since its advent in the United States in 1958, it has gained popularity primarily among young people and become a long-selling brand that is loved in Japan and throughout the world. Mountain Dew brand site: mountaindew.jp |
| *1 | The METAL GEAR series released its first game in 1987. With an anti-war, anti-nuclear theme, it is a computer and video game created with a message to society. It established the “stealth action” genre, in which the hero avoids fighting while infiltrating enemy territory to carry out missions. |
| *2 | This past March the Konami Digital Entertainment Co., Ltd. executive corporate officer and METAL GEAR series director received a Lifetime Achievement Award at the Game Developers Choice Awards in the US in recognition of his tremendous impact on game development and the game industry. |
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