KONAMI’s communication game “LOVEPLUS” won the High Profile Award at the MM Research Institute Contest 2010.

The MM Research Institute^*1 holds the MM Research Institute Contest to spur further developments in the IT industry by recognizing products and services that jump-start the market. This marks the 7th time the contest has been held.

LOVEPLUS　Screenshot	LOVEPLUS+ Package

“LOVEPLUS” is a game software for handheld gaming devices that was released in September 2009. The game lets players enjoy a love relationship with its characters in the same time and season as real life. This plus the fact that the characters' personalities, clothing, and hairstyle change to match the player’s tastes has made it a hot topic and led many to say it brings real-life love and love in the virtual world closer together. The game was spotlighted in numerous TV programs, newspapers, magazines, and other media outlets.

The High Profile Award is given to products or services that have a huge impact on the IT industry. In addition to praise for its innovative game sense, “LOVEPLUS” also won raves for the fact that its iPhone/iPod touch app with the same characters allows players to take pictures with characters^*2 using camera functions and the AR^*3.

With plans to release the even more advanced latest title “LOVEPLUS+ (LOVEPLUSPLUS)” on June 24th, KONAMI will continue to create new entertainment based on the keywords of “enjoyment” and “fun.”

• LOVEPLUS+ Official Website
• LOVEPLUS Official Website

*1 Established in 1996 with the objectives of accommodating the broadband & ubiquitous era and backing up the healthy growth of Japan’s IT (information technology) industry and the expansion of the market. It analyzes the market trends and shares in computers, mobile phones, broadband, servers, digital home electronics, and broadcasting & telecommunications, and conducts surveys and research on future prospects.

*2 Taking photos with the characters can only be done on the iPhone.

*3 AR stands for “Augmented Reality.” It is a technology for superimposing images, text and other digital information on video images capturing the real world.

·Nintendo DS is a registered trademark of Nintendo.
iPhone, iPod are trademarks or registered trademarks of Apple Inc, US.