KONAMI will be conducting a campaign in Atami City, Shizuoka starting on Saturday, July 10 called the “Atami LOVEPLUS Festival” to commemorate the release of communication game “LOVEPLUS+ (LOVEPLUSPLUS).”^*1

The new “LOVEPLUS+,” released on June 24, allows users to go on a trip to Atami with their “girlfriend.” Various events will be held there in collaboration with local inns, the Tourism Association, Atami City and the local Chamber of Commerce. By taking the game with them to tourist spots in Atami, customers can experience the excitement of going on a trip with their “girlfriend.”

Expectations are running high in Atami, which serves as the setting for the campaign, with respect to this new effort that links game and reality. The campaign will include a commemorative ceremony on the first day (July 10), and Sakae Saito, Mayor of Atami City, is scheduled to be there as a special guest.

Omiya no Matsu	In front of Ropeway	Aijyo Misaki

As part of the campaign, AR^*2 markers have been placed at various locations, including tourist spots, that appear in the game, which will allow users to take commemorative photographs^*3 in the real world together with their “girlfriend.” The hair styles and costumes are specially designed for this Atami trip.

Other planned attractions include a tourist spot stamp rally (six spots) and sales of original, limited edition LOVEPLUS goods. The stamps used at the stamp rally feature original designs combining places in Atami with LOVEPLUS characters.

KONAMI offers customers even greater excitement with LOVEPLUS by providing a new form of entertainment that incorporates the real world.

*1　Campaign period: Saturday, July 10 ? Tuesday, August 31

*2　AR stands for “Augmented Reality.”
It is a technology for superimposing images, text and other digital information on still or video images capturing the real world.

*3　Requires purchase of “LOVEPLUS iM,” “LOVEPLUS iR” or “LOVEPLUS iN” iPhone app (each must be Ver.1.0.4 or above). Note that the apps are more than 20 MB in size, so they cannot be downloaded on-site in Atami via a 3G connection. To participate, be sure to download (or update to) Version 1.0.4 or above via your PC or a WiFi connection in advance.

• The official “LOVEPLUS+” website
• “Atami LOVEPLUS Festival” Campaign website
• Detailed product descriptions on “LOVEPLUS iM,” “LOVEPLUS iR” and “LOVEPLUS iN”